The Must-Read Monthly for Chinese Restaurateurs in U.S.

The first issue of Chinese Restaurant News (C-R-N) was born in July 1995. It
grows to be today’s largest monthly publication that specialized to serve
American-Chinese restaurants in North America.

Over the past almost two decades, C-R-N has become a premiere information
source for Chinese-American restaurateurs to seek for the strategies and
information to grow their restaurants. According to our recent survey, over
98% of Chinese restaurants have received Chinese Restaurant News at least
once since 1999. Among those restaurants more than 78% have read it.

Published in Chinese language, C-R-N timely covers current trade events, new
dining trends, hot restaurant concepts and inspiring success stories in the
fast growing Asian restaurant segment. C-R-N inspects the issues and trends
driving foodservice industry to change and offer ideas to help restaurateurs to
manage daily detail, stay on top of technology, understand changing markets
and expand into new profit centers.

$15-billion Sales Market

There are more than 36,598 Chinese restaurants in the U.S. Annual sales of the
Chinese restaurant segment in the U.S. account for 4.0% of total food & drink
sales, and is expected to reach over $15 billion in 2001 (estimated based on
NRA projections.) While these 36,598 restaurants scatter in all 50 states across
the continent, Chinese Restaurant News reaches out to the doorsteps of them
each. We will deliver your message the same way.

Reaching Decision-makers

Owners and operators of Chinese restaurants, executive managers of high-
volume independent restaurants, multi-unit or chain stores, and prospect
owners of new restaurants are C-R-N’s target audience. The readers turn to
C-R-N with one common issue in mind: the quest for ideas to grow their
restaurant business.

CRN can make a difference in promoting your products by spreading your
message to the purchase decision makers of more than 40,000 Chinese
restaurants.