What is Event Planning?

An event planner is someone who organizes an event. When we think of an “event” we may think of something spectacular, such as the Presidential Inauguration, New Year’s festivities in Times Square, the Super Bowl or any of the other major events we hear about or see on television and social media.

Of course, event planners are usually needed for all these events. However, event planners also work on many smaller events. Any time people gather together for a purpose, whether it is for a wedding, a conference, a festival, a formal or informal dinner, or the grand opening of a new shop, someone is needed to oversee all the details to ensure the event happens as planned and that it is a success.

Event management is the application of project management to the creation and development of large scale events such as festivals, conferences, ceremonies, formal parties, concerts, or conventions.

It involves studying the brand, identifying its target audience, devising the event concept, and coordinating the technical aspects before actually launching the event.

Event planning can include budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering, coordinating with third party vendors, and emergency plans.

Many industries, charitable organizations, and interest groups hold events in order to market themselves, build business relationships, raise money, or celebrate the achievement.

Memorable events don’t just happen. Organizing and holding an event takes planning. Whether it’s a conference, seminar or a customer appreciation day, and whether you have three weeks to plan or an entire year, your event’s success is in the details.

Download and find out more. To your success in event planning!