LEGO® Life is a safe and creative social app designed with kids’ learning in mind. Your child can share their creations in the fully moderated community, get inspired, take a quiz and make friends. Kids can engage with other young LEGO creators using emoticons and moderated text comments in an entirely free and safe social media platform for kids. A creative and educational app that nurtures kids’ learning with building ideas that offer a real challenge; LEGO Life is the ultimate companion for keen LEGO creators, packed with fun and fuelled by kids’ imaginations.

With LEGO Life kids can:

• Build themselves using the LEGO Minifigure Avatar creator and customise their profile with a safe, anonymous nickname

• Bring their Avatar creator design to life with an augmented reality feature on compatible phones

• Safely upload and share photos of their creations in the LEGO Life community with a one-time account verification by a parent

• Use emoticons and text stickers to chat with other young LEGO creators in the community

• Discover building tips and hacks to learn how to use LEGO bricks in brand new ways

• Take on an exciting LEGO education challenge with building and decorating activities, or by taking a quiz

• Find safe, awesome kids’ learning videos featuring LEGO Harry Potter™, LEGO Star Wars™, LEGO NINJAGO, LEGO Friends, LEGO Minecraft™, LEGO Technic, LEGO City and more!

• Make friends with their favourite LEGO characters, including LEGO Batman, Anna and Elsa from LEGO Disney Frozen or the LEGO Friends, and follow their posts

Safe and educational social media for kids to share and make friends:

• A creative app for kids to have a completely anonymous profile, to ensure safety, and create their own LEGO Minifigure using the Avatar maker as a character creator

• Verify your child’s account to control the actions they can perform and unlock the full LEGO Life education experience for your child, including features where they can share multiple pictures or participate in a quiz

• Account verification is quick and easy

• All uploads, including videos, text comments, or any challenge, are fully moderated before being approved as safe for kids

• Captain Safety, our digital safety mascot for kids, guides users through the app to ensure a safe, positive social media and kids learning experience

Important information:

• The app is FREE and there are no adverts, in-app purchases or third-party advertising

LEGO marketing content and information is served in hope of inspiring children through educational creative play

• All uploads, including videos and text comments, are moderated before being declared safe for sharing — those revealing personal information or containing unsuitable material are rejected

• Verified Parental Consent requires a one-time credit or debit card review to ensure the person verifying is an adult. Verification is totally FREE of charge Your card information will not be stored anywhere on our systems

• Identity verification is possible using the most common international credit and debit cards

• As part of the LEGO Account sign-up, we collect the following information from you and your child:

o The country in which you live

o Your email address

o Date of birth

We use your personal information to manage your account and review anonymised data to provide a safe, contextualised and excellent LEGO building, kids’ learning and social networking experience. You can learn more here: https://www.lego.com/privacy-policy and here: https://www.lego.com/legal/notices-and-policies/terms-of-use-for-lego-apps/.

• For app support, please contact LEGO Customer Service: www.lego.com/service

• The list of compatible devices for the augmented reality avatar feature can be found at www.lego.com/service/device-guide

LEGO, the LEGO logo, the Brick and Knob configurations and the Minifigure are trademarks of the LEGO Group. ©2022 The LEGO Group.