The TV Summit / LA Cumbre TV
The TV Summit / LA Cumbre TV
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Description

On August 19th and 20th The TV Summit & Awards / LA Cumbre TV reaches its 8th edition consolidated as a key event in New York that annually gathers media industry leaders (senior television managers, creative and media agencies and advertisers).

It is a high-level forum for a broad discussion about the television industry and market, identifying trends, alliances and developing opportunities, as well as facilitating and strengthening the networking among industry leaders.

As in all previous editions, The TV Summit and Awards / LA Cumbre TV has the support of the Centro Internacional de Televisión Abierta participating networks: Unitel and Red Uno from Bolivia, Globo from Brazil, Caracol and RCN from Colombia, TC Television and Ecuavisa from Ecuador, TCS from El Salvador, Canal 5, El Nu9ve and Las Estrellas - Televisa from Mexico, Telemetro, RPC and Mall TV - Medcom from Panama, America TV from Peru and from local entities of the communication industry.

The event also had keynote speakers from CBS, NBC and Disney/ABC from the United States, Publitalia from Italy, Atresmedia and Publiespaña from Spain, SBT from Brazil, CBC from Canada, and senior executives from Artear, América, Canal 9, Telefe, Bolivision, Band, Canal 13, Chilevision, La Red, Mega, TVN, Canal 1 from Colombia, Teletica, Canal Uno, RTS, Gama TV, Canal 7, Televicentro, Telemundo, Atmedia Kft, SNT, Telefuturo (CVM), ATV, Global TV, Latina, Canal 10, Monte Carlo and Teledoce. Likewise, it was important the presence of some of the main advertisers of the region such as Coca Cola, Unilever, Procter & Gamble, Genomma, Pfizer, Bavaria, Colgate Palmolive, Danone, Intercorp, Kimberly Clark, Suzuki, Team Foods, Empresas Polar SA, Boehringer Ingelheim, Nextel, Alicorp, Intercorp, Sodimac among others. The international advertising agencies were represented by Lowe, Young & Rubican, BBDO, Publicitas, McCann Erickson, and media agencies by OMD, Havas Media, Group M, IPG Mediabrands, Quiroga Medios, BPN Media and Starcom.

During The TV Summit / LA Cumbre TV gala, the winners of the The TV Awards / Premio Creatividad Innovación Television 2019 are announced in its categories: Film, Branded Content / Product Placement, Broadcast TV Promotion, Multiplatform TV Campaign, Broadcast TV & other media Integration, New Technology and Social Responsibility – Beyond the Brand.

After the success of previous years, the Awards is reaching its 7th edition, encouraging the excellence of professional content on TV advertising, provoking growing integration among advertisers, agencies and broadcast TV networks, and above all, spreading creativity and innovation in advertising TV content in a unique moment of opportunity.
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Product ID: XPFD17XZPGT4D2
Release date: 0001-01-01
Last update: 0001-01-01